Creative Variables

Select the Variables tab on the Overview screen to view all variables present within a creative.

The following variables can be used on a creative:

Icon	Description
	System Variable: These variables are embedded in the system and cannot be deleted. They are available for use in all creatives.
	Shared Variable: A user created variable that can be used across all creatives. Any edits to a shared variable will effect that creative only. However any new instances that are created of the shared variable will take on the parameters that were last updated. Deleting a shared variable is undertaken at creative level, and as a result removes the variable from that creative only.
	Creative Variable: A variable that does not have an icon represents a creative variable. This means the variable is used only on that creative.

By default the system variables are not displayed. Select the Show System Variables check box to display them.

• Click the New button to create a new variable
• Click the Edit button to edit an existing variable
• Click the Delete button the delete an existing variable

• Variables
  • Creative Variables
    • Creating a New Variable
    • Creating a Variable Within the Creative Content
    • Creating a Variable from the Overview Screen
    • Conditional Values
  • Importing Variables From Another Creative
  • Editing Variables
  • Deleting Variables